When Macy’s announced it was opening Sunglass Hut stores in 430 Macy’s, it recalled a suggestion I had made to a board member at The Vitamin Shoppe in 2006 while I was working as Creative Director at Zimmerman Advertising in Fort Lauderdale. Like the current Macy’s/Sunglass Hut partnership, I had suggested that The Vitamin Shoppe “drop” a small footprint store into mass merchants like Winn-Dixie supermarkets.