What is your content marketing copywriter doing to drive brand love with your consumers? The deeper the love a brand can build with its content writing, the more powerful and profitable that brand will be. The goal is simple. Increase readership, boost engagement, drive shares. If your content marketing copywriter can do that, you’ve won!
When clients engage me for content writing, they harness the power of a formidable storyteller with extensive experience in humanizing brands. All the more important in a rapidly changing world where a strong narrative thread may just be the elusive grounding force that keeps style and substance in balance.
CONTENT WRITING MUST FOCUS ON WHAT YOUR CUSTOMERS NEED AND WANT.
Before you hire a content marketing copywriter, you want to be sure that you know who your following consists of. Otherwise, how are you going to create relevant content that your followers want to be a part of? This is why good content writing must clearly focus on what your customers need and want, and in turn, present these answers via your content.
When many clients think about content, blogging quickly comes to mind. However, diversifying your content will only make it more entertaining for your target audience, in turn keeping them happy, coming back, sharing your content with others, and referring your site. Content writing can consist of videos, infographics, slideshares, podcasts, guest blogs, testimonials, and even whitepapers. I advise clients to include their content in all of their social media, and be diverse. There are ways that you can be informative and interesting while also being a good read for your followers.
Lastly, I advise clients to keep track of their content writing. It’s not something that you can just let sit, so monitor its productivity and ensure that you’re being relevant.
YOUR HEADLINE IS THE MOST IMPORTANT ELEMENT OF YOUR CONTENT. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest, according to Copyblogger. So if title development is the most important element of your content, doesn’t it make sense to hire a professional content marketing copywriter with experience in creating compelling hooks that can grab the attention of your audience?