I’m a writer at heart with a heart for writing. I live in the sweet spot of concept and innovation, building big ideas that solve problems and achieve measurable results. I get up in the morning psyched to take on a new challenge. And when I can help a marketer connect with people, I’ve had a good day. My advertising copywriter portfolio includes projects for TV/film, radio, websites, mobile sites/apps, print/OOH, social campaigns, branded content and integrated campaigns. My copywriter portfolio includes work for more retailers than virtually anyone in the country; helping over a dozen hospitals and healthcare providers including Cleveland Clinic become healthier; building category ownership for top travel and hospitality clients including Sandals Resorts and Silversea Cruises—and as you’ll also see in my freelance copywriter portfolio—building brand equity and driving sales for everything from education and transportation, beer and spirits, jewelry and fragrances, to financial and CPG products. And along the way, I have proudly won more than 200 awards for creative excellence.
HOW DO YOU ASCERTAIN ONE COPYWRITER PORTFOLIO FROM ANOTHER?
Look for an advertising copywriter portfolio that demonstrate creative solutions across a variety of industries and channels. A copywriter portfolio that not only includes creative ideas and smart writing, but sound strategies and brand-building characteristics.
Look for a freelance copywriter portfolio that demonstrates the use of “Head, Heart, and Hand” to craft ads that build a robust set of memories in the mind of the viewer or listener. Where words tell an important story. Messages help humanize brands. Music evokes an emotional feeling. And well-directed voice actors and on-camera talent connect with listeners and viewers. An advertising copywriter portfolio that can demonstrate ALL those characteristics—with work that evokes an emotional response and creates “category ownership” for brands—is something I am pleased to share with you on my website.