Miami Dolphins
After a bad string of coaching hires and the worst season in team history, a new attitude and spirit was needed to get fans to believe once again in their Dolphins. I was hired as a freelance copywriter by a media advertising agency in Boca Raton, Florida, to create web content that would re-energize fans, and the team itself. The un-promoted YouTube post has received over 70,000 views.
Without any advertising or promotion, this “Believe 2008” YouTube video has been viewed over 70,000 times and has a 5-star rating. More importantly, it started the team’s management and marketing consultants on a new path to reinvent themselves.