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Office Depot
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Office Depot
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Sandals
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Sandals
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Beaches
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Beaches
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FRÏS Vodka
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FRÏS Vodka
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Cleveland Clinic
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Cleveland Clinic
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ShopKo
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ShopKo
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Forest Trace
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Forest Trace
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WMF
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WMF
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Calico Corners
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Calico Corners
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Baptist Health South Florida
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Baptist Health South Florida
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Vitamin Shoppe
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Vitamin Shoppe
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Miami Dolphins
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Miami Dolphins
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NISI Yachts
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NISI Yachts
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Uno Chicago Grill
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Uno Chicago Grill
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ATCi Communications
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ATCi Communications
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Jewish Family Service of Broward
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Jewish Family Service of Broward
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Great HealthWorks
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Great HealthWorks
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Gross & Telisman Attorneys
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Gross & Telisman Attorneys
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The “Demand Value” slogan was replaced by the “Dress Sharp” theme to create a more aspirational positioning for S&K’s 240-store chain. Television creative was supported by direct mail advertising, in-store signage and internet marketing promotion.
Demonstrating new performance suit fabrics was the main goal of this television creative called “Suitcase.” The spot opens with a humorous and attention-getting storyline that supported my “Demand Value” slogan for this off-price specialty retailer. Radio advertising production, direct mail advertising and in-store signage supported the television creative.
The client tested radio advertising for a period of two years in key markets to determine if it could drive awareness and sales levels better than television creative. Here are just two of more than one dozen spots that were part of the client’s radio advertising production that I wrote, casted and directed.
What better way to salute smart S&K shoppers who buy name brand men’s suits at up to 60% below department store prices than to give factual, yet exaggerated examples, of a man paying $60,000 for Batman’s suit.
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