BACKGROUND

I have had the good fortune of working with more than 200 clients as a creative director and copywriter in New York and South Florida with experience 
across multiple channels including digital, print, broadcast, out-of-home, packaging and direct marketing.

I started my career as a copywriter in New York City working for accounts such as Men’s Wearhouse, Harry Winston, Tourneau, Movado, Jean Patou fragrances, Genesco and Michelin Tires.

I relocated to Miami where I co-founded Gold Coast Advertising with Robert Utsman. We helped grow the agency into an $80 million shop, the 3rd largest in South Florida. 

During that time we helped clients such as Office Depot grow from 3 stores into the largest retailer of office products in the world. My “Taking Care of Business” campaign was recognized as one of the best in the specialty retail by the National Retail Federation in 2000 and the TCOB slogan and music is still being used by Office Depot 22 years after I created it.

After closing Gold Coast Advertising in 2004, I joined Zimmerman Advertising (a $1.8 billion Omnicom agency) as Sr.VP-Creative Director with the responsibility of  supervising four creative teams. In 2006, I left the 9 to 9 grind of the ad agency world and started freelancing in Metro New York and South Florida.

WHAT I DO:
Whether you need to develop an integrated advertising campaign from scratch, re-fresh your existing creative, or simply discover what your brand stands for, I develop compelling branding platforms, create memorable ad campaigns, high-conversion websites, brochures and banner ads, emails and landing pages, and irresistible radio and TV spots that help build brands and drive sales.

HOW I DO IT:
I create messaging that gets your advertising noticed and remembered. Messaging that’s integrated across digital and traditional channels channels and makes an emotional connection with your target –“big ideas” that build category ownership for your business or brand — all grounded in actionable strategies based on solid strategic thinking and insights into customer behavior.

WHY IT WORKS:
With more than 40 years of experience, I have worked with more than 220 clients in virtually every industry–from family businesses to Fortune 500 companies– targeting B2C and B2B customers. Valuable knowledge and expertise that your business will certainly profit from.

WHO I HAVE DONE IT FOR:
My client experience includes creative work for Sandals Resorts, Office Depot, Silversea Cruises, Mattress Firm, Fris Vodka, Cleveland Clinic, Shopko, Anthony’s Coal-Fired Pizza, Petsmart, Potamkin Auto Group,  BurgerFi, Polar Beer, Vitamin Shoppe, Arby’s, Mohawk Flooring, Jaeger LeCoultre, Movado and Ulysse Nardin timepieces, Broward College, O’Sullivan Furniture, Miami Dolphins, Calico Corners, Michaels,  21 Club and others.