Strategy before messaging
Ideas that move people.
And build businesses.
Senior-level strategy, positioning and copywriting for brands that need more than the right words. They need the right idea.
350+
clients across virtually every industry
200+
awards for creative excellence
4
decades building brands and businesses
B2H
B2B + B2C Expertise = Business to Human
Featured Case Study
Office Depot
Taking a three-store startup to the top of the category.
I originated the “Taking Care of Business” campaign for Office Depot, creating a distinctive brand platform and multi-channel campaign that helped the company become the #1 global retail leader in its category, including 13 straight quarters of double-digit same-store sales increases.
TAKING
CARE OF
BUSINESS
The idea endured for nearly 25 years.
Campaign platform · TV · Radio Out-of-Home · Print · Direct response · In-store signage · Retail · Grand openings · Promotions
Selected work
Human insight.
Business impact.
A career spent finding the emotional truth that makes brands more relevant and more human-centric. And in turn, makes marketing more effective.
Office Depot
A three-store startup became a global category leader.
Sandals
Making the world’s only 5-star luxury included resorts memorable.
Beaches
Elevating the best known brand in all-inclusive family resorts.
FRÏS Vodka
Using print ads to promote an expanded flavor portfolio.
Cleveland Clinic Florida
Adding a direct response component to healthcare advertising.
Calico Corners
Making an emotional connection with home decor customers.
Atlas Ocean Voyages
A distinctive voice for an elevated expedition experience.
Zwanger-Pesiri Radiology
Inspiring patients to exercise their freedom to choose.
WMF
Introducing Americans to one of Europe’s leading kitchenware, bakeware and flatware brands.
Adhesives Technology Corp
Using innovative products to build a B2B brand.
Godfather’s Pizza
Refreshing a website starts with a strategy that humanizes the brand.
The Blue Zones Center
Well-being has become a new expression of luxury in hospitality.
NISI Yachts
Luxury marketing has a sensibility that needs to be honored.
Uno Chicago Grill
A great example how radio creates theater of the mind.
ATCi Communications
When B2B works best, it makes a human connection.
Jewish Family Service of Broward
How to make branding and fundraising work together.
Noodles & Company
Turning holiday catering into a special event.
Great HealthWorks
Supplements aren’t just for people anymore.
Four Seasons Windows & Doors
Improving home improvement means humanizing the brand.
Gross & Telisman Attorneys
The art of testimonial advertising in the personal injury category.
Forest Trace
Senior care advertising works best when residents do the talking.
United Regional Orthopedic Services
Bringing people back to the life they love is good medicine.
United Tranzactions
When you can promise B2B clients “certainty,” the rest is easy.
MedStar Health
Proof that digital ads don’t have to be boring.
Selected Results
11%
Same-store sales lift in two months for Offerdahl’s All-Day Cafes.
#32 → #4
Polar Beer’s rise among imported beer brands in South Florida in eight short months.
600+
Office Depot grand openings supported through strategy and creative.
How I Help
Not just better questions.
Better answers.
I’m part writer, part strategist and part problem solver. I ask the questions others don’t, think like the customer, and look for the emotional truth that differentiates a brand, sharpens its story, and changes behavior.
Strategy & positioning
Find the sharpest truth in the business and turn it into a position the competition can’t credibly own.
Brand voice & messaging
Give the brand a clear, human voice that people recognize, remember and believe.
Campaign concepts
Build the big organizing idea that can travel across paid, owned, earned, digital and traditional channels.
Performance copy
Bring senior-level thinking to the words that must earn attention, clicks, leads and sales.
A different approach to B2B
B2B, like B2C, is human-to-human.
While B2B audiences evaluate logic, ROI, product features and scale, and B2C audiences respond to emotion, value and trust, I treat them both as B2H, business to human. Because ultimately, every decision is made by a person. I look for the emotional truth and turn it into messaging that connects with people.
Client Voices
What clients think about my thinking.
“Breakthrough thinking! Stu helped us recognize that we were not just in the healthcare business, but in the retail business. His slogan GET treated BETTER helped define our brand.”
“Stuart’s work clearly stands the test of time. We have used his slogan and jingle for more than 30 years, and I doubt we’ll ever abandon it.”
Working with Stuart is like watching a magician turn words into gold. His copy doesn’t just sell—it hits perfectly. Every sentence is crafted with precision, passion, and a sprinkle of genius. Stuart has this rare gift of making brands feel human, relatable, and utterly irresistible. If you’re looking for a copywriter with a strategic mind who can make your message unforgettable, Stuart is your secret weapon. Five stars isn’t enough—this is brand strategy and copywriting at its finest!
“Going from the 32nd largest imported beer brand to the 4th largest in just 8 months was a remarkable success story of which we owe a debt of gratitude to Stuart’s strategic thinking and creativity.”
“Stuart had the guts to stand up to convention and show us how to do it smarter and better. His “There Ought To Be A Law” TV spots were like nothing that had ever been done before in the personal injury category!”
Industries served
Experience across industries.
Senior-level thinking shaped by hundreds of assignments across B2C and B2B.
Retail
PetSmart · Men’s Wearhouse · Michaels · The Vitamin Shoppe · Mattress Firm · Office Depot
Hospitality & Travel
Sandals Resorts · Beaches Resorts · Atlas Ocean Voyages · Silversea · Hop-A-Jet · The Setai Miami Beach · Holiday Inn · St. Maarten Tourism Bureau
B2B & SaaS/tech
HealthStream · GoCanvas · C2FO · IntelliShift · Zeller · ION Solutions · Carter Wind Turbines · Transworld M&A · Tiger Packaging · NY Blower Company
Automotive
D&M Leasing · DCH Auto Group · Enterprise Leasing · Headquarter Toyota/Hyundai · HGreg · JM Lexus · Lehman Auto Group · Motor Werks · Potamkin Auto Group
Transportation / Telecommunications
Affinity Cellular · Boca Airport · CBS · IntelliShift · Naples Municipal Airport · Sarasota County Transit · South Florida Commuter Services · Verizon
Real estate
GL Homes · Lennar · Turnberry · Miami Design District · Las Olas Company · The Altman Companies · Engel & Völkers · Flushing Commons · The Village at Gulfstream Park
Sports & entertainment
Miami Dolphins · Florida Marlins · Florida Panthers · Broward Center for the Performing Arts · Mt. Playmore · Big Easy Casino · Hotter ’n Hell 100 · Genesis Health Clubs
Healthcare & wellness
Cleveland Clinic · Baptist Health South Florida · MedStar Health · United Regional Orthopedics · The Blue Zones Center · VSP Vision Care
CPG & products
Michelin Tires · Mitchum · Aussie · Sea & Ski · Crystal Clear Eye Drops · Omega XL · Evan Alexander Grooming · G.E. Silicone · Mohawk Flooring · NISI Yachts · Glue Dots
Restaurants
Arby’s · Pizzeria UNO · Anthony’s Coal-Fired Pizza · BurgerFi · Luby’s · Smokey Bones · Firehouse Subs · Max & Erma’s · Noodles & Company · Papa Murphy’s · Village Tavern
Financial & legal
American Express · American National Bank · AT&T · Bank United · Capital Bank · Jacoby & Meyers · Kanner & Pintaluga Law Firm · Kor Financial Wellness · Northern Trust
Food & beverage
Baoblast · Polar Beer · Swiss Deliss Iced Tea · Vitamin Water · YEP Pretzels · Yucatan Foods · Manuka Health Honey · National Deli Mustard · Fris Vodka · Happy Vines & Secret Vines
Luxury
Harry Winston · NISI Yachts · Hop-A-Jet · Movado · Jaeger-LeCoultre · Mayors Jewelers · Mercedes · Ulysse Nardin · Lexus · Bal Harbour Shops · James & Sons Jewelers
Nonprofit & education
Indiana Wesleyan University · Penn · University of Maryland · University of North Texas · Epilepsy Foundation of Florida · Greater Hollywood Chamber of Commerce · SCORE
About Stuart
I’m a writer at heart.
A strategist by instinct. A business person
by experience.
Over four decades, I’ve co-founded and built one of South Florida’s largest advertising agencies, served as Senior VP–Creative Director at Zimmerman Advertising (a $2 billion Omnicom agency), and helped hundreds of clients find the ideas and words that could move their businesses forward.
Today, clients hire me for the senior thinking that usually comes with an agency, but without the layers and cost that come with it.
- Former agency owner
- Omnicom creative leader
- Creative director on 155+ TV productions
- B2C + B2B experience