Office Depot

My “Taking Care of Business” campaign helped this retailer build category ownership and grow into the world’s largest multi-channel supplier of office products. These are just two of the more than 60 TV spots that I concepted, wrote and co-produced over the many years of growth with this client. “Teacher” was recognized as the best national TV spot for a specialty retailer by the National Retail Federation. In addition to helping Office Depot with more than 600 grand openings, I also conceived and launched the category’s first “Back-To-School” and “Holiday” initiatives which continue to represent the two highest sales seasons for this retailer.