Byrsa Parfum

While direct response print advertising was considered at first by the client to introduce this new fragrance, we eventually decided on television creative to build brand consideration and drive traffic to leading department stores like Saks. My ad agency, Gold Coast Advertising, hired one of the country’s best Directors of Photography, Vilmos Zsigmond, to create a look and feel for my “Feel the Earth Move” television creative using first generation computer animation in the early 1990’s.