About Stuart Dornfield

Whether you need web banners, a new website, or an integrated campaign in b2b or b2c, I create messaging that makes an emotional connection with your target audience to build brand consideration, boost click-through rates, and drive results across digital and traditional channels…always on-strategy, always on-budget, always on time!

I have spent 7 years as a Creative Group Head for a 40-person agency writing the digital, print, broadcast and out-of-home for Sandals Resorts and Beaches Resorts, 2 years at a large Omnicom agency heading up 4 creative teams, and 22 years owning my own firm. Yet having spent a considerable amount of time at agencies big and small, and freelancing for agencies and PR firms of all sizes, I can confidently say that I possess a wide range of capabilities, specialties, and, of course, business cards.

I love advertising. It’s the perfect mix of business skills and creative skills.  But what gets me really pumped is finding an unexpected creative solution that helps a client solve a problem or differentiate them more effectively in the marketplace.

Today, many marketers have increasingly focused their attention on quantifiable data, working to subtract doubt, rather than add intuition, which has resulted in ad agencies looking much like consultancies. What I often tell clients is that I believe the answers are inside them. And fortunately with my many years of experience, I know what a good answer looks like and I know what a bad answer looks like. If and when I question a client, it’s not because I want my answer, it’s because I want their answer to be better than what it is now.

“The only way to do great work is to love what you do.” —Steve Jobs

To me it’s never just a piece of copy. It’s an opportunity to make great advertising. To say something that humanizes a brand and connects emotionally with the target audience, all the while, developing a respectful working relationship with clients. Because at the end of the day, when clients share with me their deepest problems and are brave enough to face them in different ways, that’s when magic can truly happen. It’s not just about the work, it’s about the results that the work creates. It’s not about creative awards (although I’ve won over 200 of them) but about how I can build brands and grow a client’s business. I love what I do, and it shows in my work.

So if you’re looking for an experienced copywriter who will listen to your needs and give you solid, honest advice and creative ways to convey a more compelling message, then we should chat about your next project.