Digital Copywriting Services

Today, with the “on demand” nature of digital marketing, not enough thought is given to building brands for the future. Truly, in an age where the short-term can be measured so easily, many marketers and technical writing services have become obsessed with views, likes, comments, clicks and instant transactions. The danger for any brand—and parenthetically, every advertising copywriter or digital marketing copywriter—is an over-reliance on short-term metrics, resulting in a weakening of brand building over the long term.

BRAND WEALTH OR BRAND HEALTH?

Fortunately, the best copywriters in advertising recognize that a brand is a combination of brand wealth and brand health. Brand wealth measures what you can readily see. However, brand health measures what you can’t easily see, going below the surface. Smart marketers know that investing in brand health leads to future wealth. Yet, the constant push for transactional sales risks depleting brands of their health. That’s also the reason why the best web content copywriters like myself always attempt to invest in a brand’s future. That includes banner ads, websites, social and video copywriting designed to resonate with core human values and needs, because emotions are what drives audiences to share content with others.

WHAT I DO AS A DIGITAL MARKETING COPYWRITER

I write copy for highly personalized digital communications, including CRM campaigns, emails, eNewsletters, landing pages, banners, etc.

• I demonstrate a strong understanding of the user experience and how to optimize for performance (opens, CTRs, conversion) to meet business objectives.
• I prioritize writing content for clarity over cleverness to best represent a portfolio of premium brands.
• I execute on creative direction, taking (often complex) concepts and bringing them to life in concert with the design team.
• I self-edit, as well as incorporate team/client revisions, and triple-check for brand guidelines and editorial quality assurance.
• I participate in brainstorms and briefings; present work internally with a meaningful rationale; manage time and multiple projects efficiently.