Adhesives Technology Corp.

When this leading b2b specialist in construction adhesives introduced the world’s strongest epoxy for concrete anchoring, I helped conceive and write their first national campaign which included a multi-media branding and sales platform rooted in digital media and supported by print, direct mail, email and video. Phase Two included working on other new product introductions and corporate branding. The company has experienced double-digit growth in the first two years of our engagement. Just as importantly, I created a new slogan, “Innovation Engineered to Outperform” to more effectively define their brand voice as “America’s #1 Structural Adhesive Specialist.”

Services: Brand Positioning | Website Re-staging and Optimization | Digital Search and Display Campaigns | Collateral | Direct Mail | Video Production