Baptist Health South Florida

OUT-OF-HOME: By developing a community-based marketing initiative for Baptist Health South Florida, we encouraged people to start taking their health and wellness seriously and effectively communicate that Baptist supports individuals and families in meeting their health objectives. We took over a large Metro Train Station with a comprehensive messaging program.

VIDEO:  I developed this “Intensely Human” video to salute the more than 600 people working within Baptist Outpatient Services, inspiring them to continue making a difference in patients’ lives. I also co-produced the video with Baptist’s in-house director and editors.

BREAST CENTER:  For the grand opening of the new Baptist Health Breast Center, I leveraged the “Get Treated Better” theme to demonstrate that Baptist offers more than any other breast center in South Florida.

BAPTIST MEDICAL PLAZAS:  Building brand awareness and driving usage for Baptist’s fast-growing Medical Plazas required a two-fold campaign that help define what a Medical Plaza was, while describing why Baptist’s Urgent Care and Diagnostic Imaging were measurably better. Anchoring the logo with URGENT CARE | DIAGNOSTIC IMAGING went a long way in educating people, while a series of ads appearing in print and out-of-home communicated individual benefits.