Guy Harvey Outpost

When renowned marine biologist and environmentalist Guy Harvey lent his name to a new retail/restaurant concept called Outpost, the appeal to water lovers, sport fisherman, and fun seeker adventurists was at the core of the brand experience. I created the “We sea life. Like you.” campaign with different print ads to convey a fun, relaxed theme for this new meeting, dining, drinking, and shopping place. The target was tourists and residents alike.