Broward College Working as a freelance copywriter/creative director for Mad 4 Marketing, I created the “smart. very smart” campaign for Broward College. The key messaging was integrated into both offline and online channels, including a billboard campaign and a...
Swiss Deliss Swiss Deliss was an imported iced tea that used spring water from the Swiss Alps, packaged in aseptic cartons. A bit problematic when you consider that Americans were accustomed to purchasing their iced tea in glass bottles and cans. My positioning line?...
Alfa Romeo Contemporary Imports Most creative advertising agencies don’t like automotive clients. They shy away from the category for fear that it’s too retail and hard-sell for them. Well, when my creative advertising agency, Gold Coast Advertising, acquired the...
Rainbow Porsche How do you boost awareness of South Florida’s newest Porsche dealership and incentivize Porsche owners to bring their cars to Rainbow for service?Create an emotional connection with Porsche owners by recognizing that they are very particular about...
