Aug 1, 2019
JM Lexus To sustain your market position as the world’s largest Lexus dealer, you look for ways to build category ownership for your brand. These magazine ads were part of an integrated campaign designed to differentiate JM...
Aug 1, 2019
Turnberry Towers Would I use sex appeal to sell luxury real estate in Vegas during one of the biggest real estate booms in history? You...
Aug 1, 2019
Acebal/Fontana By rebranding Acebal/Fontana with the new slogan “Better building through better design,” my design team and I were able to position them as high-end architects and builders with quality work to prove...
Aug 1, 2019
Gamaroff’s Transitioning this no frills “price and item” restaurant into a destination for “Genuine food and Genuine fun” (my new slogan) was a big strategic shift that required creating a brand...
Aug 1, 2019
Anthony’s Coal Fired Pizza Leveraging its “Brooklyn” heritage helped this growing chain of restaurants differentiate itself among a sea of competitors....
