Stuart Dornfield - Creative Copywriting
  • About
  • Clients
  • Blog
  • Testimonials
  • South Beach Musical
  • Hire Smart>Hire Stuart
Select Page
ShopKo

ShopKo

Dec 4, 2018

ShopKo As a leading Midwest discount department store chain, ShopKo was competing with larger national players like Walmart, Target and Kohl’s. As Sr.VP-Creative Director/Copy at Zimmerman Advertising, I identified Moms with Midwest values of family and home as the...
Next Entries »

Posts

  • 6 ways ad agencies can win more business
  • 6 Reasons Your Advertising Isn’t Working
  • The right and wrong way to use songs in TV spots including the Super Bowl
  • Are Bud Light suds better than Tide suds?
  • The Sports Authority bankruptcy: Lack of customer centricity failed them.
  • Do restaurants risk losing adults while reaching for kids?
  • “Free-from” dominates product marketing.
  • Do you have what it takes to be an entrepreneur?
  • The Perils of Re-Inventing Your Brand
  • Marketers must be aware of inflection points.
  • Where’s all the innovation?
  • Have marketers gone too far with segmentation?
  • New job security. Fire ad agency, go in house.
  • Staying relevant is a matter of revival and survival.
  • Getting an agency divorce is painful.
  • How the “organic movement” is changing the face of marketing.
  • Why it’s good to be a great #2
  • What’s wrong with the customer experience at hospitals?
  • Slow down you move too fast
  • Walgreens “On the corner of cancer and death”
  • Home
    • About
    • Blog
  • Clients
    • Testimonials
  • Copywriting Services Portfolio
    • Content Marketing Services
    • Marketing Copywriter
  • Freelance Copywriting Services
    • Email Copywriting
    • Digital Copywriting Services
© Stuart Dornfield. All rights reserved. Site design by Sarah Web Design.