ATLAS OCEAN VOYAGES As a freelance creative director/copywriter, along with art director David Laidlaw, we created these two ads for Atlas Ocean Voyages to position them as the expedition cruise line for modern day explorers who are traveling in the footsteps of...
Zwanger-Pesiri Radiology The strategy deployed for Zwanger-Pesiri was to embrace and empower the patient to know more and urge consumers not to settle for second best when it comes to where they go for diagnostic tests. It also sets up our other important initiative,...
WMF WMF, Europe’s leading brand of kitchen goods, wanted to introduce its new line of products to U.S. specialty stores. Working as a freelance Creative Director & Copywriter for WMF America’s agency of record, Mad 4 Marketing, I suggested that WMF...
Adhesives Technology Corp. When this leading b2b specialist in construction adhesives introduced the world’s strongest epoxy for concrete anchoring, I helped conceive and write their first national campaign which included a multi-media branding and sales platform...
Baptist Health South Florida OUT-OF-HOME: By developing a community-based marketing initiative for Baptist Health South Florida, we encouraged people to start taking their health and wellness seriously and effectively communicate that Baptist supports individuals and...
