Four Seasons Windows & Doors Working for a NY agency as a freelance copywriter, Four Seasons Window & Doors was looking for new creative ideas to boost their brand image and drive qualified leads. These print ads, designed to humanize the brand for magazine...
Sport Chalet Few freelance copywriters go gaga over writing recruitment advertising. But when Sport Chalet asked me to write a radio spot to do just that, I saw it as an opportunity to also speak to Sport Chalet customers and demonstrate to them just how passionate...
S&K Menswear I worked with top management at S&K Menswear for more than 6 years. This 240-store specialty chain – selling name brand tailored menswear at up to 60% below department store prices — needed a brand image with a “value proposition” that...
Petsmart Advertising copywriting is like walking your dog. Sometimes business gets done right away. Other times, you have to search and search for just the right spot. Well, when I got the opportunity to work with the people at Petsmart on a Holiday campaign, the idea...
