Sport Chalet Few freelance copywriters go gaga over writing recruitment advertising. But when Sport Chalet asked me to write a radio spot to do just that, I saw it as an opportunity to also speak to Sport Chalet customers and demonstrate to them just how passionate...
S&K Menswear I worked with top management at S&K Menswear for more than 6 years. This 240-store specialty chain – selling name brand tailored menswear at up to 60% below department store prices — needed a brand image with a “value proposition” that...
Petsmart Advertising copywriting is like walking your dog. Sometimes business gets done right away. Other times, you have to search and search for just the right spot. Well, when I got the opportunity to work with the people at Petsmart on a Holiday campaign, the idea...
Michaels When I got a project from Michaels, the assignment was to find a unique way to announce their Grand Opening in Dallas. First, the spot had to resonate with women — their core customer. Secondly, it had to convey the vast merchandise assortment and the...
Field of Flowers With three stores, plus online and phone ordering, my client wanted to supplement his internet marketing promotion and direct mail advertising with television to build greater reach for his delivery business. Working as a freelance copywriter and...
