Michaels When I got a project from Michaels, the assignment was to find a unique way to announce their Grand Opening in Dallas. First, the spot had to resonate with women — their core customer. Secondly, it had to convey the vast merchandise assortment and the...
Field of Flowers With three stores, plus online and phone ordering, my client wanted to supplement his internet marketing promotion and direct mail advertising with television to build greater reach for his delivery business. Working as a freelance copywriter and...
Silversea As a freelance copywriter in South Florida, I was hired to write brochure copy and ad copy for several of Silversea’s itineraries and ships including their new Silver Galapagos ship and others. Stuart Dornfield Home » Projects » Page 6 Name Email...
Hop-A-Jet Hop-A-Jet is a private jet travel company offering its fleet of planes to corporate executives and affluent travelers. I was hired as a freelance copywriter in South Florida to help the client build consideration and increase response rates. The “Feel the...
Offerdahl’s Café Grill Offerdahl’s was originally known by many as a bagel and breakfast place. But when the restaurant concept was changed to Offerdahl’s Grill/Cafes serving quick-casual breakfast, lunch and dinner, a new repositioning campaign was needed. As a...
