Guy Harvey Outpost When renowned marine biologist and environmentalist Guy Harvey lent his name to a new retail/restaurant concept called Outpost, the appeal to water lovers, sport fisherman, and fun seeker adventurists was at the core of the brand experience. I...
The Altman Companies To a discerning developer like Joel Altman, stylish design and exceptional copywriting are critical components of branding and marketing. So when I was brought on as a freelance copywriter and creative director by Mad 4 Marketing who was handling...
Marco Apartment Suites Marco offered its guests corporate housing with fully-furnished apartments from Miami to Orlando for extended stays of 7 days or more. At my agency, Gold Coast Advertising, I created the “Twice the Space, Half the Price of Hotels” branding...
Quantum Hydraulics I was hired as a freelance copywriter and branding consultant by the agency. Mad 4 Marketing, to create a compelling brand essence for Quantum Marine Engineering that could be used in print advertising and collateral. As an industry leader in...
Chrysal Plant Nutrients The media advertising agency, Tropic Survival, who hired me as a freelance copywriter for this project decided to use trade ads in leading floral magazines to introduce new RosePro plant food powder sticks to florists. My copy strategy?...
