Marco Apartment Suites Marco offered its guests corporate housing with fully-furnished apartments from Miami to Orlando for extended stays of 7 days or more. At my agency, Gold Coast Advertising, I created the “Twice the Space, Half the Price of Hotels” branding...
Quantum Hydraulics I was hired as a freelance copywriter and branding consultant by the agency. Mad 4 Marketing, to create a compelling brand essence for Quantum Marine Engineering that could be used in print advertising and collateral. As an industry leader in...
Chrysal Plant Nutrients The media advertising agency, Tropic Survival, who hired me as a freelance copywriter for this project decided to use trade ads in leading floral magazines to introduce new RosePro plant food powder sticks to florists. My copy strategy?...
Byrsa Parfum While direct response print advertising was considered at first by the client to introduce this new fragrance, we eventually decided on television creative to build brand consideration and drive traffic to leading department stores like Saks. My ad...
The Sterling Aventura When you’re selling assisted living you can’t just speak to the end user, you must connect with the all-important caretaker who is responsible for their well being. The “What assisted living was meant to be” theme I wrote at my ad agency, Gold...
