Memorial Healthcare System I was hired as a freelance copywriter by the client to bring new relevance to the client’s Memorial Experience campaign. By creating the “Real stories. Real people.” moniker I was able to build an emotional connection with prospective...
Capital Bank When Capital Bank needed a radio spot to let people know about its new checking account, I took a page from my colleague Dick Orkin at Radio Ranch and figured, why not tell the story at 38,000 feet above sea level. Stuart Dornfield Home » Projects » Page...
Baptist Health Outpatient Services The insight that led me to create a new brand promise for Baptist Outpatient Services was simple: “You’re not just in the healthcare business, you’re in the retail business.” By creating their new slogan “GET Treated BETTER,” I was...
Broward College Working as a freelance copywriter/creative director for Mad 4 Marketing, I created the “smart. very smart” campaign for Broward College. The key messaging was integrated into both offline and online channels, including a billboard campaign and a...
Swiss Deliss Swiss Deliss was an imported iced tea that used spring water from the Swiss Alps, packaged in aseptic cartons. A bit problematic when you consider that Americans were accustomed to purchasing their iced tea in glass bottles and cans. My positioning line?...
