Byrsa Parfum While direct response print advertising was considered at first by the client to introduce this new fragrance, we eventually decided on television creative to build brand consideration and drive traffic to leading department stores like Saks. My ad...
The Sterling Aventura When you’re selling assisted living you can’t just speak to the end user, you must connect with the all-important caretaker who is responsible for their well being. The “What assisted living was meant to be” theme I wrote at my ad agency, Gold...
Memorial Healthcare System I was hired as a freelance copywriter by the client to bring new relevance to the client’s Memorial Experience campaign. By creating the “Real stories. Real people.” moniker I was able to build an emotional connection with prospective...
Capital Bank When Capital Bank needed a radio spot to let people know about its new checking account, I took a page from my colleague Dick Orkin at Radio Ranch and figured, why not tell the story at 38,000 feet above sea level. Stuart Dornfield Home » Projects » Page...
Baptist Health Outpatient Services The insight that led me to create a new brand promise for Baptist Outpatient Services was simple: “You’re not just in the healthcare business, you’re in the retail business.” By creating their new slogan “GET Treated BETTER,” I was...
