Rainbow Porsche

How do you boost awareness of South Florida’s newest Porsche dealership and incentivize Porsche owners to bring their cars to Rainbow for service?
Create an emotional connection with Porsche owners by recognizing that they are very particular about where they bring their cars for service. Label it “PMS” (Porsche Mania Syndrome) and offer the cure: Rainbow’s Elite Porsche Service including amenities such as free detailing and free flat-bed service to and from the dealership. I worked on 10 Rainbow dealerships and created the slogan “We Never Say No At Rainbow.” This direct mail piece was an Echo Award finalist.