The Blue Zones Center

I was hired by Stephen Watson, Managing Partner of the new Blue Zones Center in Miami to help craft a brand hierarchy for his website with the goal of making it better organized and clearer to understand. I ended up creating The Health Zone, The Hospitality Zone, and The Social Zone, three pillars of the Blue Zones Center brand story. I went on to write the copy for the site, create a video with the help of editor Kirk Gillon, and a brochure targeting owners who purchased residences to be placed in the hotel atop the Blue Zones Center.