Value City

As Sr. VP-Creative Director at Zimmerman Advertising I created the “Unbelievable” campaign for this off-price retailer to help communicate its unbelievable selection of name brand merchandise at 40-70% below department store prices. Included in this television campaign of more than a dozen spots was a promotion with NASCAR champion Kevin Harvick. (Seeing him get in and out of that race car, I know now why these drivers are so thin!)