WMF

WMF, Europe’s leading brand of kitchen goods, wanted to introduce its new line of products to U.S. specialty stores. Working as a freelance Creative Director & Copywriter for WMF America’s agency of record, Mad 4 Marketing, I suggested that WMF embark on a consumer campaign in food and shelter magazines to connect emotionally with the target’s love of cooking and entertaining. Each division within WMF (WMF kitchen goods and flatware, Kaiser Bakeware, Alfi insulated carafes, etc.) got a color-coded look that supported its respective theme, “The Art of Great Cooking” , “The Art of Great Baking” , “The Art of Great Design”, etc.