Zwanger-Pesiri Radiology

The strategy deployed for Zwanger-Pesiri was to embrace and empower the patient to know more and urge consumers not to settle for second best when it comes to where they go for diagnostic tests. It also sets up our other important initiative, that the patient has the right to take their prescription anywhere they want. I wanted to change habits by urging patients to tell their doctors “I want to go to Zwanger.” These print ads were part of a multi-channel marketing initiative to educate patients that they can take their prescriptions anywhere, so why not take them to the best, Zwanger-Pesiri.