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WMF

WMF

Aug 4, 2019

WMF WMF, Europe’s leading brand of kitchen goods, wanted to introduce its new line of products to U.S. specialty stores. Working as a freelance Creative Director & Copywriter for WMF America’s agency of record, Mad 4 Marketing, I suggested that WMF...

Posts

  • 6 ways ad agencies can win more business
  • 6 Reasons Your Advertising Isn’t Working
  • The right and wrong way to use songs in TV spots including the Super Bowl
  • Are Bud Light suds better than Tide suds?
  • The Sports Authority bankruptcy: Lack of customer centricity failed them.
  • Do restaurants risk losing adults while reaching for kids?
  • “Free-from” dominates product marketing.
  • Do you have what it takes to be an entrepreneur?
  • The Perils of Re-Inventing Your Brand
  • Marketers must be aware of inflection points.
  • Where’s all the innovation?
  • Have marketers gone too far with segmentation?
  • New job security. Fire ad agency, go in house.
  • Staying relevant is a matter of revival and survival.
  • Getting an agency divorce is painful.
  • How the “organic movement” is changing the face of marketing.
  • Why it’s good to be a great #2
  • What’s wrong with the customer experience at hospitals?
  • Slow down you move too fast
  • Walgreens “On the corner of cancer and death”
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